I’m Luis Velasquez, a creative strategist and director with over 27 years of experience working at the intersection of business, communication, and design. My work focuses on helping organizations clarify their direction, shape meaning, and build systems that connect strategy, storytelling, and experience.

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Throughout my career, I’ve collaborated with Fortune 500 companies, established enterprises, non-profits, start-ups, and visionary leaders across diverse industries. I work comfortably at both the strategic and creative levels—aligning business objectives with communication, brand, and digital experience.

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My background spans creative direction, branding and marketing strategy, film, photography, and visual communication. Rather than approaching these as separate disciplines, I integrate them into cohesive frameworks that guide how ideas are expressed, experienced, and scaled over time.

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I specialize in designing and leading multimedia and communication systems that bring clarity to complexity. My role is not simply to create assets, but to define direction—ensuring that every visual, message, and platform serves a clear purpose and contributes to long-term impact.

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I work bilingually in English and Spanish and approach every engagement with intention, rigor, and respect for both process and people.